
The Volkswagen may be 65 years old, but it looks as young and fresh as ever. Compare its form in the 60s-era film "The Love Bug" to its new look in VW's Super Bowl commercial last year, and you'll certainly see some big changes. Still, it's got the curves, hip attitude and one-of-a-kind styling that consumers have always loved.
"Since its arrival in the United States 65 years ago, the Volkswagen Beetle has preserved its reputation of being more than just a car, but a symbol of uniqueness and freedom," said Michael Horn, President and CEO of Volkswagen Group of America. Uniqueness is a keyword here, as the very first U.S. advertisements for Beetle played up the car's out-of-the-box personality, which eventually helped make it the No. 1 import automobile in America.
Today, the 2014 Volkswagen Beetle is still one of the most instantly recognizable cars on the road, taking many of the lineup's classic styling cues and molding them for a new generation of drivers. With sleeker dimensions, a zippy 2.0L turbo diesel engine and modern-day tech features, the Beetle is exciting consumers all over again, just like it did over six decades ago in Europe.
To conclude, we'd like to say happy birthday to the Beetle, a unique car that has only gotten better with age. You can celebrate the Beetle's 65th year on the market at Camelback VW with a test drive! Contact us to schedule an appointment today.