Volkswagen's Das Auto Logo Gets a New Font
If you’re a typography enthusiast, you may have heard that Volkswagen recently unveiled a new typeface for its Das Auto logo. The previous font, a version of Futura known as VW Utopia (and VW Headline), has had a very long career. It was first featured in a 1960s ad created by the advertising agency Doyle Dane Bernbach (DDB). Now Volkswagen has introduced a new font that it says is “more contemporary, less geometric, and features dynamic contrast.”

